Apple computers, it makes its presence in the market with its quality and entirely diffrent from all the other providers in terms of everything
I worked on two sales ends for Apple, one as a student marketer and the other in retail. The marketing team is a phenomenal group to work with, providing brilliant sales training as well as stellar products worth standing behind. The retail side of things is slightly less glamorous but my specific experience in setting up a new store and training new employees really made me proud of the company.
Apple expects a level of originality, individualism, and creativity from its employees, not to mention social skills.