General Forums >> Sales Industry Forums >> How to pull up sales
How to pull up sales
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Posted 3 months ago Hai every one! Today I have a new cyclone arround me. I am in a field of electronics. and i have products thats having high compition in relation to price and warrenty etc. now the company has withdrawn its all schemes. the new problem is the sales in comming down. there is no consistancy for last two month. what shall i do to pick up sales.... |
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| Posted 3 months ago It is difficult to stay consistent. Nearly every industry has a rhythm over the year where sales are high or low. If you are wanting consistancy you may be in the wrong business. However, there are always ways to impove sales, no matter what time of year it is. It may be taking a closer look at the kind of marketing you do, the way you connect with clients, etc. and trying new things that your competitors arent doing. |
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| Posted 3 months ago Set a meeting or talk with several of your best customers - find out why they buy from you. See if there is an addtional sale you can make to them or ask them to refer you to another prospect or provide a testimonial that you can show to new prospects. Good Selling. |
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| Posted 3 months ago Good advice...nothing more to add. |
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| Posted 3 months ago I would try to base your marketing pitch on selling the "solution" that your products offer, rather than the products directly. People are typically looking for solutions to their problems. They don't necessarily always know what "that solution" is up front all the time. I took this course by Perry Marshall who says that people who buy drills bought them because they needed to make a hole, not because they wanted to buy a drill. Aim for the solution your products can offer as your marketing strategy to help you turn your angle around towards what your customers need. Hope that makes sense and good luck! Aymee Aymee Buckhannon
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| Posted 3 months ago Interesting perspective...I like the metaphore. But what if your competition makes good holes too? It gets harder and harder to differentiate your product (coke from pepsi) and it takes some creativity...any thoughts? |
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| Posted 3 months ago ajesh says ...
your words will attract your client, or u will let your client to say something. |
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| Posted 3 months ago Gauge the customer's experience with the type of product you are presenting. You don't want to sound condescending with baby talk. That would be like offering chewing gum to a chicken.
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| Posted 2 months ago Good point on "competition". My thoughts on that is, offer more than just "a product" to attract the larger share to YOU. Offer something along with it like a "how to guide" or resources they can get from you (for free) that they cannot get anywhere else. Once you establish trust you will gain a larger share. Let's see, I have an example. I have a client who sells t-shirts with the names of local hiking mountains here in arizona. She was having a hard time selling the shirts and I suggested she added to her website hiking routes, hiking maps, tips and safety for hiking in AZ to attract people to her site. She attracts her customers with valuable information they can use, and wether they buy a shirt or not during that visit doesn't matter. Because it generates traffic, and traffic generates sales. She was recently asked to air her company on Channel 3 as one of the few local specialty stores for information ...and tshirts. Hope that helps you hone in on a strategy for yourself. Aymee Aymee Buckhannon
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| Posted 2 months ago ajesh says ...
Offer value added services with your product. If, you sell based on price, you lose based on price. What makes your product and services unique? What else can you offer or bring to the table that your competitors can't, i.e. more experience, longer warranties or guaranties, better customer service, zero hold times for tech support, faster delivery, better knowledge of products, more products and solutions, unlimited training and product support, next day replacement, etc... |
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| Posted about 1 month ago Why worry about your competetion? Start looking at yourself being YOUR competetion.There are no others which can deliever what you deliever. Once you sart believing this you will see your world opening up to more closing sales. Become better prepared. Why are you not closing more sales leading to more referrals.Go over what you could have done better not what you have done wrong. When you go over what you have done wrong you tend to do the thing you think about or have thought about. Hence you do the wrong thing again. Answer their concerns. Write why people use you down.Use these as tools as to why more poeople use you. Such as we have live phone operators,we move the paperworkl along fast. We deliever on time or before we have said. Stories of success how it made such and such company more successful. Sure others may do the same thing however you have expressed to them what you do for them.The value of using you.The value of them having such a great person to watch over their investment. When products are equal the difference maker has to be you? When the product is less then the other the difference is you. When the price is so much more the difference is you. You have it now. The difference is what you and your organization bring to the client I would love to soak in as much information as possible from this site.Others experiences will be insightfulSee where I can tweak my presentations,answers to objections. |
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| Posted about 1 month ago Rich, I agree with you this far: "Start looking at yourself being YOUR competetion." I think this is most important in the context of high performers. Whether we're talking about individual performance or a company. I worked for a company that was the best at what they did. Bad news: they had gotten lazy. ONce you're in front of the pack, it can be harder to self-motivate. Fortnately sales people are great at this. Unfortunately, it has not been my experience that there are good, healthy, feedback loops within companies to facilitate this drive and ambition amongst work groups. It's not easy, but it's necessary... only if you want to be (/remain) the best.
Cheers, JLB |
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| Posted 16 days ago Competition is all around us. Imagine if you sell appliances. The same brand washer and dryer are sold at four retail outlets within a two mile radius. The same brand,model number,etc. The prices are usually within a few dollars of each other too. A salesperson has quite a job convincing a customer to buy from them, especially right now. If they leave your store and go to the other three stores, someone will probably smooze in a sale, unless you beat the competition. If they leave and never come back you lose. If they leave and return you probably will win the sale. Base your sales actions on a now sale, or developing a friendship that will enter the customers mind before they make the buying decision. Building custom relationships will win for you most of the time. Good Luck............HURRICANEMURPH |
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| Posted 15 days ago I agree with HurricaneMurph, either focus on selling NOW, or focus on developing a friendship. Once you develop a friendship with the individual, they feel comfortable around you, and it is much more likely they will buy from you. |
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| Posted 15 days ago Last night I was reading some of my old notes then I came upon a note which hits the nail on the head. People try all kinds of gimmicks,mail a brick in order to impress the gate keeper which gets you noticed for sending something odd. Let us get all kinds of walk in traffic in order to hit a few sales. Tricks are a short term fix. The example is a prime example the news team wanted to interview the owner about gimmicks and not the tshirts. Yep everybody has the same products,not everyone has the same dollars in running a business hence the different prices on tangilble products;. VALUE VALUE VALUE where is the value the extras you will do for them in order for you to earn the right to do buisness with them. I noticed in my notes that 95% of the failed calls or non decisions that a client has made could be directly linked to ME. Something I did not do ,whether it was not passing on the right information to the client in order for them to make a more knowledgable decision or I did not follow my guidleines. or I did not listen and hear what the client was really asking . My fault on almost every failed closing. We do not concentrate on ourselves as much as we claim the client was a tire kicker. Strengthen yourself with more training.Learn how to say what ever it is your saying.Learn how to control your body language while speaking to a client. Learn the right words to say with a client ,just like any report or writting you MUST have a beginning ,middle and ending. Great hint to talk with past clients. Call and say hello for no reason ,set appointments to meet them about a proposal,do not waste there time setting an appointment to say hello. I would love to soak in as much information as possible from this site.Others experiences will be insightfulSee where I can tweak my presentations,answers to objections. |
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| Posted 13 days ago Regarding the Coke and Pepsi....They are both soft drinks and both are good and cost the same. MY PREFERENCE is Pepsi because it tastes sweeter to me but I can drink either one. It may just be you need find out your clients preference. What is the difference between your product and your competitors???, (as slight as it may be), and which would your client prefer, if you have a better price , offer more incentives, explore options,etc... would the client go with yours anyway even if he /she prefers the other???? Ask the client what it would take to get him /her to buy yours. Develop a relationship where the client feels(not just knows) that you really want to help. Ask the client what options they would like, what they are trying to do with the product they are buying from you then focus on helping them to achieve that paticular outcome, which service, prodcuct, package would work best for that particular outcome. I am working with a bank right now. I had origianally approached them about advertising during a county fair but they are not interested in that clientele, However, through conversation I found they are interested in High School Football, which we broadcast LIVE. So now we are developing an advertising strategy for that.. The bank wants to talk about relationship banking in their ad, as the person ages and different services are needed each service needs to be highlighted. I have another client who wanted to reach the clientele at the county fair, because those are the people that would buy his product.. What is your clients goal and how can you help them to achieve it???????? HarrietAlison
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