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Losing Sales On-Line To Your Competition ?
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Posted 5 months ago
MAYBE IT'S YOUR WEBSITE COPY !
You may be losing customers at this very moment. The web is open 24 hours a day and 7 days a week. When a customer goes online to research or buy a product or service, you hope your website is the one they land on. Many on-line sellers pay dearly for keywords,search engine optimization,and many clever ways to get you to their websites. After a customer lands on your site, are they sticking around to check your offerings? Or, are they clicking you away because your sites copy was boring, and had nothing to do with why they arrived at your sight to begin with. It's time to take action. Please Read On. As a website owner you probably write the content and copy of your landing page. You could be losing out by having DRY COPY. Copy is what drives your customer to dig deeper into your site. Without having a sales psychology degree, you need to know some common DRIVERS and MOTIVATORS that will help you write the best copy and content. This is the only way to wallop your competition. IF YOU WRITE.EDIT,AND REVIEW YOUR WEBSITE COPY REFER TO THIS LIST OF COPY DRIVERS and MOTIVATORS...Ignore them at your own peril... 1) FEAR AND ANXIETY 2)GUILT AND FAULT 3) FLATTERY AND PRAISE 4)EXCLUSIVITY---IT'S YOURS 5)GREED AND SUCCESS 6)ANGER---MAKE THEM MAD 7)SALVATION---YOUR THE ANSWER Keep atleast 5 of these drivers every 10 to 15 words in your BOLD HEADLINES. Be a master copywriter...You are your own webites salvation. Make More Money...Be a little greedy. Wallop your competition now....Are you flattered?
By using these key drivers and motivators in you website copy and conent, you will enjoy more business ,and a very interesting website to shop and research. GOOD LUCK and BEST WISHES.............HURRICANEMURPH |