SalesHQ

September 05 2008

What is "The Organic Factor"

Does anybody have a guess?

I can give you a hint....How do you Search the Internet?

How is your Blog or Website Found? Are you just leasing a space in Internet land, lots to sell or say and no one to say it to?

Welcome to the Organic Factor!

 That is Correct Kit_Richert 

And a Great way to get started!

You Win Another Discussion Topic!

 That is a tricky question Lila1980

An Organic Search is nothing more than putting a term in the Search Box and letting it Spit out what it percieves as being the best "Fit" for your word , term? So we really dont "Pay" for anything. Unless you want to add the cost of DSL or Cable or Dial-up. How much do you pay for that click?

Brian

If you had  10k to spend per four weeks or 2500 per week on this ad-campaign, Google would average your PPC at 2500 a week This directly effects your search "Sponsored Listing"

If your CPC is set at $100 per click (based on keyword) that means you would "Run out of $$$" after just 100 new clicks "NOT" 100 new customers.

Example Keyword

"Conference Call"

This keyword phrase has an average CPC of about $50 

Armed with this knowledge you could go to Google  search "Conference Call" and look at the results. All the websites on the right are your "Sponsored Links" all the websites on the left are pure "Organic" search results. While the folks on the right are based on "How BIG the ad-Budget is" the folks on the left are concentrated on SEO (search engine optimization). So the "Sponsored Traffic" is based on a organic search relative to the ad-words budget. So say you want to pay 5$ per click to save your budget, your "Sponsored link" may end up on Page 12 -Right Side- of the organic "Conference Call" search. 

IF you wanted to spend 10K per day, there is a good possibility your "Sponsored link" would land on page 1(right-side) of the "Organic Search"! Does this make sense?

Going back to your question Lila1980,

Sponsored ads would not bring you pure organic traffic. It is a cost to the Website Owner Everytime the search result is clicked, and it would then be considered PPC-Traffic! Did I answer your question? There is a ton of info on the subject.  

The above should help seperate the difference between "Sponsored-PPC" & "Organic" Traffic.  And given the choice, which one would you rather have, the "Organic Traffic" or the "Sponsored Traffic"? Each has a use, one is less expensive. You will sometimes see these used in conjunction -"PPC or Cost-per-Click" & "Organic or Anchored" So which one would you rather have? Sponsored or Organic? No Brainer Folks, "ORGANIC"

Brian

Check out Matt Cutt's USA Today Video Below- He talks about Google and website ranking.

One of Google's Top Dogs

think...I've been selling search for a few years now and I am in the process of learning how to do this for myself...Question..say your bidding on a creative word that is going to come from the same type of customer...say nobody is really bidding on it the cost is low but the word gets traffic...so you place the bid...wouldn't you populate to the first page?  Because what I am seeing from my research is that there is CPC and CPM...So you can set  the campaign up for just  the clicks or the impression's plus clicks.  Which is another question in itself....Do you like one over the other?  Thanks.